Executive Summary 

Beauty On The Go is an innovative mobile beauty service based in Terrace, BC, offering salon-quality treatments including threading, waxing, facials, manicures, and pedicures, and more, right at the doorstep of our clients. My Objective is to make beauty treatments available and reasonably priced. I do this by delivering luxury and convenience to the clients’ homes, saving them from having to go to a conventional salon.

In addition to the regular offerings, Beauty On The Go caters to special festivals such as Christmas, and New Year; Indian festivals such as Teej, Karwa Chauth, Diwali as well as Raksha Bandhan.

Through the user-friendly website and phone booking system, clients can easily schedule appointments at their preferred time and select from a range of services including facials, waxing, threading, and more. I am well equipped with high-quality products and portable equipment, ensuring that each treatment is personalized to meet the unique needs and preferences of the clients.

The beauty industry is transforming, with a growing demand for personalized and convenient services driven by busy lifestyles and the desire for time-saving solutions. The COVID-19 pandemic has only accelerated this trend, with safety concerns prompting more people to seek treatments in the comfort and safety of their own homes.

While there are indirect competitors in the local market such as Sitika Salon and Spa, Gloss Esthetics, and Studio 3 Salon and Spa, Beauty On The Go distinguishes itself as the premier provider of mobile beauty services in Terrace. With no direct competitors offering services at clients’ homes, I have a unique opportunity to capture a significant share of the market and establish ourselves as the go-to choice for mobile beauty services in the area.

As the entrepreneur behind Beauty On The Go, I bring a passion for beauty and a commitment to delivering exceptional service to every client. With a deep understanding of industry trends and customer preferences, I am confident in our ability to meet the growing demand for mobile beauty services in our community.

In the next six months, Beauty On The Go aims to expand its service offerings after acquiring additional certifications. This expansion will allow us to enhance our range of treatments and cater to a wider range of client needs, further solidifying the position as the leading provider of mobile beauty services in Terrace and surrounding areas.

My key milestones include establishing a strong brand presence, expanding the client base, and continuously innovating to meet the evolving needs of the customers. With your support, we are poised to become the go-to choice for mobile beauty services in Terrace and beyond.

Thank you for considering Beauty On The Go as a potential investment opportunity. I am excited about the prospect of partnering with you to bring luxury and convenience to the doorsteps of the clients while building a successful and sustainable business.